Rami Bitar
Rami Bitar
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Rami Bitar Celebrating the success of Tawfeer Supermarket’s famous European brand “Deroni”
Tawfeer Supermarket is celebrating the success of its famous European brand “Deroni,” exclusively distributed in the Lebanese, Middle Eastern, and Gulf markets. With a wide range of products suited for every home and every taste, Deroni has become the number one brand in central Europe for rice, pulses, and conserves. “Tawfeer’s strategy has always been to provide every client with the right to have premium products at the lowest price because everyone deserves to have a healthy meal without compromising quality,” says Mr. Rami Bitar CEO of Tawfeer Supermarkets. Deroni’s production process starts at the origin in agricultural fields till it reaches the shelves of Tawfeer Supermarket in the form of high quality and nutritious products. The large variety of products available, which range from rice to spaghetti, pulses, canned fruits, tomato paste, and so much more, are a delicate curation of naturally delicious quality products that meet the needs of consumers. “We...
Rami Bitar
Rami Bitar Rami Bitar is the managing partner of Capital Partners and its subsidiaries, including Bitar International and Tawfeer Supermarkets. A market leader in retail, trade, and distribution, Bitar leads a sizeable workforce in his mission to nourish the community. In addition to the different prestigious executive training programs he has enrolled in, such as the General Management Executive Program at INSEAD, Bitar holds a bachelor’s degree in business management and marketing from the Lebanese American University and an Executive Master of Business Administration degree from the American University of Beirut.
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